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Ivory Soap Turns 125

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By: TOM BRANNA

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Ivory Soap, known for more than a century for its purity, versatility and ability to float, is celebrating its 125th anniversary. As part of the festivities, Ivory is launching Ivory Aloe bar and body wash in July, the first major formula change in the bar soap in 125 years, according to parent company Procter & Gamble. Additionally, the Smithsonian Museum of American History has launched an online archive of Ivory materials at http://www.americanhistory.si.edu/archives/ivory.P&G sold ...

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